Wednesday, January 12, 2022

LEGO INDUSTRY TERMS


  • franchise - a group which many spin off brands can come off. e.g. star wars the biggest franchise of all time
  • synergy - refers ti the way in which different areas of the movie work together to promote the same product. The LEGO MOVIE uses synergy through linked products like superhero cast from DC comics and minfigures
  • tent-pole production - a really successful film like the lego movie makes such large profits that warner can afford to fund other projects, as well as tie-in merchandise, which will prolong the profit stream from the film
  • ensemble cast - A large cast 
  • conglomerate - A large business organisation that owns a number of different companies
  • vertical integration - Is the process whereby a single company controls both the production and the supply. So TT fusion, owned by Warner Bros, makes thee video game while warner bros distributes the product to audiences
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1 comment:

  1. Media@ClaremontJanuary 30, 2022 at 8:16 AM

    Mark 9/10
    Very good, Matthew.
    A franchise can be seen as a collection of related films in succession that share the same fictional universe

    ReplyDelete

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