Representation in music videos
Music video producers use representations to: convey the meaning of the song; promote the artist by representing the artist in a way that matches or changes their public image; and promote social messages that reflect well on the artist.
Representation in set videos
This includes:
- how the producers have chose to conduct a version of reality that represents events, social groups and ideas to fit their purposes
- how and why stereotypes have been used (e.g. to enable quick interpretation by audiences)
- which social groups are under-represented or misrepresented.
- the messages are values conveyed and issues addressed.
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